Last month the Williamsburg Hotel began to book its rooms. The 8-story, 150-room boutique lodging is a nod to North Brooklyn’s industrial past. Though set to be completed at the end of the year, it’s already getting plenty of honeyed words about its playful use of light and materials to create a sense of warmth and coziness. Weathered wood, brick, steel, bronze, local art, floor to ceiling windows – all coalesce to bring the guest into a state of hipster happiness. It is a reflection of the Williamsburg neighborhood and its denizens to a tee. Of course, this is what designers Michaelis Boyd wanted.
It’s their specialty. Based in the UK (with offices in NYC and Singapore), Michaelis Boyd has been doing architectural design work in the hospitality space since 1995. Founders Alex Michaelis and Tim Boyd, who met while working at the same firm, have based their design-led practice on these three words: flow, light and space. With that, they have build a reputation for a simple elegance that is functional and sustainable.
Their projects with membership club SOHO House in the UK, Los Angeles and Berlin shows the breadth of their design work. Each is embedded with a unique but complimentary aesthetic, pieces of the same environmental puzzle. Yet, it’s also an indistinguishable part of their location – as if it evolved naturally, over time. Recently they have also been working with andBeyond designing lodges and resorts in Africa, including the Kichwa Tembo Tented Camp (Kenya) and Benguerra Island (Mozambique). The hallmark of what they do, lies in their in depth understanding of a client’s culture and the destinations culture. It is why every project is its own unique world.
It’s that mesh of culture and design that is special about their projects. And as Michaelis Boyd continue to blaze trails in the architectural design world, we can expect each project will open doors to new and exciting worlds for guests around the world.
Photos: Courtesy of “hotel” /’ Attached: